Market research is the compilation and analysis of information about consumers, competitors and the effectiveness of marketing programs. This is done to determine the feasibility of a new business, test interest in new products or services, improve aspects of their businesses, such as customer service or distribution channels, and develop competitive strategies. Market Research helps in businesses to make decisions that make them more responsive to customers' needs and increase profits. Market Research is very essential for business start-ups. We conduct various market research on the following areas.
- Ad Tracking
- Advertising Research
- Brand equity research
- Brand association research
- Brand attribute research
- Brand name testing
- Commercial eye tracking research
- Concept testing
- Cool-hunting
- Buyer decision processes research
- Copy testing
- Customer satisfaction research
- Demand estimation
- Distribution channel audits
- Internet strategic intelligence
- Marketing effectiveness and analytics
- Mystery Consumer or Mystery shopping
- Positioning research
- Price elasticity testing
- Sales forecasting
- Segmentation research
- Online panel
- Store audit
- Test marketing
- Viral Marketing Research
Clients work with our services to:
- Measure Market Performance
- Analyze Supply & Demand
- Detect and Resolve Marketing and Sales issues, and
- Identify and Avail Growth Opportunities
- Our people work closely with clients to help them choose the right set of information and services and use it to make the best possible decisions.
We offer a systematic set of market information gathered from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies, and dedicated professional client service to help our clients find the best paths to growth & development.
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